Case study
Customer Loyalty & retention
Everything you need to grow emotional loyalty
Horizon’s loyalty program management tools are designed to help you go beyond the point of purchase, to encourage and reward the customer behaviours that matter most – those that contribute to better experiences and lasting, emotional loyalty.
Let every customer feel like a VIP
Modern loyalty programs don’t stop at identifying and rewarding your BEST customers – they provide a compelling engagement framework to understand ALL of your customers better, connect them more deeply with your brand and provide a balanced mix of incentives, rewards and experiences that will contribute towards increased lifetime value.
Connect & identify
Make it easy for customers to sign-up to your program, and even easier for them to identify at the point-of-sale through cards, NFC fobs, digital wallets and more.
Inspire & reward
Go beyond points, to offer personalised content and experiences that are tailored to each customer’s interests and behaviours, to deepen the brand relationship.
Know & retain
Build comprehensive customer profiles, and derive actionable insight across a range of rational and emotional metrics using the proprietary ELVIS Insight engine.
Rewarding customer loyalty beyond the point of transaction
With Horizon Custom Loyalty Behaviours, you can go beyond the purchase transaction to reward ALL of the ways your members show loyalty to your brand — engaging on social media, downloading your mobile app, consuming content or referring friends. Simple API-based integration means that ANY customer activity can be recognised and rewarded, to differentiate and enhance the program proposition.
- Recognise and reward ANY customer behaviour
- Simple integration with your websites, apps and POS
- Create a program that genuinely resonates your brand
Highly flexible points management
Horizon supports earning in multiple currencies, a comprehensive ledger and handling of refunds, fraud protection and a highly sophisticated real-time promotions engine.
Personalised offers and rewards
Use any data known about each customer plus context such as the touch-point, date and time, to present a curated list of micro-targeted offers and rewards – in real-time
Built-in dashboards and analytics
Use powerful built-in dashboards with seamless drill-down data exploration, to uncover new segments, identify trends and act on opportunities to grow or retain loyalty.
Measure the health of every customer relationship
The proprietary ELVIS Insight engine is a barometer for your business – measuring the health of every individual customer relationship across five key metrics of Engagement, Loyalty, Value, Influence and Sentiment, and presenting it through a simple 4-star rating system. ELVIS provides a holistic framework for spotting opportunities to drive advocacy and sales, and to mitigate threats that may lead to customer churn.
Custom loyalty behaviours
Go beyond the point of purchase to incentivise and reward customers for engaging in activities that deepen their unique relationship with your brand.
Custom loyalty portal
Take advantage of a configurable out-of-the-box portal, or use APIs to integrate a personalised loyalty experience into your own websites and apps.
Powerful points engine
Create points-based programs with flexible earning rules, real-time redemption, loyalty tiers and fraud protection, plus a sophisticated promotion builder.
Simple integration
Integrate your ecommerce site, physical point of sale, mobile apps and other touch points, to deliver a seamless and consistent customer experience.
Personalised offers
Deliver real-time product recommendations, offers and point-of-sale promotions, individually tailored for each customer to drive incremental sales.
Gamification
Put the fun back into loyalty campaigns and boost engagement with member tiers, badges, loyalty groups, and hundreds of pre-built game templates.
Ready to unleash the power of loyal customers?
Our team are experts in strategising, designing, building and running Loyalty programmes across a wide range of sectors. Partnered with ITA Group our customer solutions can help you build a thriving community of delighted, engaged brand advocates.
Turn Data into Diamonds
Mine customer behavior like a seasoned prospector. Uncover hidden preferences, predict future needs, and craft strategies that resonate with your audience.
Automate Like a Pro
Free yourself from repetitive tasks like tracking points and sending birthday greetings. Let Horizon handle the routine, and focus on cultivating meaningful connections.
Break the Churn Barrier
Identify potential wilting customers before they fall away. Offer timely interventions and personalised breakthrough touchpoints that keep them advocates of your brand.
Discover how businesses across the globe are leveraging Horizon technology to create better human experiences
Connect with HTK's engagement experts
Ready to talk? Let’s explore how HTK Horizon can help improve your customer experiences, inspire measurable loyalty and drive lifetime customer value.