Personas & Lifecycle Stages. An HTK Best Practice Guide

What are personas?

All of us, each day, will be bombarded with marketing messages; from emails to TV adverts, SMS to mobile ads. Some statistics suggest we are marketed at up to 2000 times a day, that’s a lot of noise.

So, as a marketer, how can you ensure that your content is reaching and engaging with the right people? To stand any chance of cutting through that noise, your content and campaigns must be targeted and relevant.

Get tips and advice for creating your personas.

Creating personas can be a time-consuming activity, but there are numerous benefits to be had from carrying out the process.

Download it now to find out:

• how to plan and create personas
• how to consider behaviour and buyer goals, and
• how to apply your personas to your marketing strategy.